Brand advocacy marketing, often known as "advocacy marketing," is a marketing concept that focuses on developing personal connections between businesses and their consumers as a result of changes in consumer behavior in these new eras.

It’s about promoting word-of-mouth marketing by using the power of social media. Consumers who tend to share their positive reviews and experiences of your brand on social media can help promote your company to new customers, and positively influence purchasing decisions for those who want to try the product.

Word of mouth—is one of the most effective marketing, yet It might be difficult to get people to talk favorably about one’s company or products. Hence, advocacy marketing can effectively assist you in achieving this.

Customers want to be able to relate to the brand they support. These brands are a reflection of their interests, habits, and values. However, just because you gave them a 10% discount doesn't mean that they instantly become free endorsers. When asked, almost 70% of customers would post a review for a company, so it is indeed essential to create a clever campaign that sparks conversation when it comes to advocacy marketing.