Data cleansing is detecting data sets that do not meet the required quality standards and then removing them. In verbatim coding, we assigned values and codes to non-numeric data such as words and pictures so they can be processed and analyzed quantitatively. Data weighting is the process of balancing and adjusting data samples to make them representative of the full population. From analysis of data, we can draw conclusions and insights and present them to our partners.
Our data processing involves many phases and methods, including data cleansing, verbatim coding, data weighting, and analysis.
We can present results in conventional tables and charts, or in descriptive words, but also by using perceptual mapping. This visual technique is a powerful way to get your points across and more intuitive, and, therefore, very useful for managers.