During the pandemic, many businesses struggled or even closed down due to their unavailability to keep up with shifted audience behavior. It fundamentally changed how we work, learn, connect and shop.

Hence why, as learning from it, businesses need to have a digital transformation to integrate digital technology into all areas of a business, changing how they operate and delivering value to the right consumers. It’ll make the business look into creative digital solutions so that the organizations could continue to function and well-prepared in case there is another global pandemic hit the world. Especially when businesses required physical interaction and co-presence with or between clients, for example, in retail, and so on.

This transformation is cultural in nature and affects all elements of the business including sales, marketing, operations, and customer service. This is typically accompanied by a move to modern cloud technologies. For instance, shift the customer experience to be more personal, with more emotional engagement than in the past. Businesses could also increase innovation by tapping into more remote trends.

Although digital transformation is an important thing and must be done gradually for a business, we have to remember that the shifting process is part of the journey. So, tell us, what changes have you made to your business during the pandemic?